Communications and Media
The ability to effectively employ media and communications is essential to building timely public and political support and countering opposing arguments. This capacity allows advocacy campaigns to effectively frame issues, describe problems in a way that is accessible, get the right information at the right time to legislators, policymakers, stakeholders, supporters and community members, build broad editorial and op-ed support, and obtain media coverage at critical junctures.
Resources
2012 Benchmarks Extra – Facebook
This guide complements the 2012 eNonprofit Benchmarks Study, taking a deeper dive into Facebook metrics. As noted above you will need a plan or protocol to measure and analyze your social media data to and apply these data to your online communications.
2012 eNonprofit Benchmarks
This analysis of non-profit online messaging, advocacy, fundraising, social media, and mobile metrics will help you determine how your emails or campaigns perform in comparison with each other and how they compare with the industry as a whole.
27-9-3 Elevator Pitch
This tool will help you describe your effort or policy within nine seconds, ensuring you can be efficient and effective in engaging your audience.
Media Advocacy Templates
These templates focus on media advocacy and demonstrate "how to’s" through examples and sample formats.
Media Advocacy Tools
Most campaigns seek to get their point-of-view across through media coverage, and in many, it is of paramount importance. This guide identifies key components of media outreach and includes tips to help you execute them effectively.
Smart Chart
The interactive Smart Chart 3.0 is a comprehensive online tool from Spitfire Strategies that can help you make and assess strategic communication decisions.
Social Media Toolkit
This 60 page social media guide from the Centers for Disease Control is full of accessible information, as well as visuals and links to additional resources.
