Developing and Implementing Policy Campaigns
A campaign is about setting a clear goal with a measurable outcome and executing a plan that meets your goal. Sometimes the goal is a policy change; sometimes it's a systems change; sometimes it's a behavioral change; and sometimes it's increasing awareness or engagement. All of the advocacy capacities identified in this toolkit should be integrated in a campaign plan which is then carried out and coordinated, and modified as circumstances arise.
Resources
About the Power Prism® Framework
The Power Prism® framework is used by large and small organizations to help guide their advocacy and system change efforts and knit together the various elements of a campaign.
Campaign Planning Power Prism Template
This document will allow campaign participants to develop a shared understanding, identify key activities, and assign roles and responsibilities. This analysis can also be applied during your campaign to modify plans or to reenergize a “stuck” campaign.
Choosing a Policy Advocacy Goal
This document helps you narrow down the policy options and conduct an analysis to identify the most viable objective for your coalition. [See also “What Works” in the Data and Research section.]
Decision Maker Analysis
This document lays out the analysis and research needed to identify who will make the decision[s] regarding your proposal. In this phase you must identify your key decision makers, what institutional rules guide their decisions, and how to influence them.
Key Questions for Campaign Planning
Before deciding to conduct a new campaign, it is important to assess its viability and what resources will be needed. Use questions from this list to analyze your campaign and develop initial plans to move forward.
What’s in it for ME?
How does your organization get maximum benefit from a campaign it leads or joins? The questions in this tool can help you assess “What’s in it for ME (mission enhancement)?”
