Engaging Grassroots Support
Grassroots support has strategic as well as practical importance in campaigns. Community members who are impacted by policy or system problems can provide important input and feedback on policy approaches and campaign ideas. Their stories put a human face on the social concern you are addressing. Community members can build support through their networks, relationships, and affiliations. Private and public decision-makers are likely to pay more attention and be more accountable if their constituents support an effort.
Resources
Activation Point
This resource builds on the Spitfire Strategies Smart Chart™ providing a step by step method to analyze the type of public support needed for campaign success. It also allows you to analyze the strategies likely to mobilize concerned people to action.
Integrating Volunteers into a campaign plan
Not only do advocacy campaigns need to recruit volunteers but they must know how to involve them effectively. This tool provides ideas for integrating volunteers into all aspects of your campaign.
Organizer's Checklist
Effective meetings get things done and they demonstrate to participants that their time is well-used. Consult this checklist as you design, run and follow up on community meetings.
Organizing -- Getting Commitment
When you are asking someone to take action on behalf of your campaign, this tool will help you secure a real commitment to take action.
Recruitment Tool: One to Ones
How do you recruit new activists or increase the involvement of those already engaged? Read this guidance on using "one-to-ones," an approach that builds personal connections and engages people more deeply.
