Generating Resources
Raising and appropriately allocating funds to support a campaign is critical to success. Funding is needed to support all aspects of a campaign - from communications to outreach and grassroots mobilization, to developing policy materials and paying for IT systems and needs. Fundraising is also a great opportunity to engage supporters. A campaign gives individuals, foundations and other donors an opportunity to fund something "concrete." Campaigns that seek to change city, county, state or national laws should collect sufficient unrestricted funds that can be used for lobbying, as foundations usually restrict use of their funds for this purpose.
Resources
Donor Fundraising Get-Started Toolkit
This guide will help your organization plan or expand its efforts to secure funds from individual and corporate donors. These funds are often unrestricted, which means, that unlike most foundation grants, they may be used for activities such as lobbying.
Finding your Inner Fundraiser
Board members and supporters can use this tool to identify ways they can contribute to resource development and to select a fundraising role that matches their interests and talents.
