Influencing Decision Makers
An effective campaign is also a targeted campaign. Campaigns must determine what governing body has the power to agree to their policy objectives, and how that body operates - understanding both its formal and informal rules. It is also necessary to identify which individuals within that body are most critical in your policy or system change effort. Once the targeted organization and individuals have been identified, you can analyze the best ways, and best messengers, to secure their support [or minimize their opposition] to your proposal. Note: When seeking to influence legislation, be aware of the distinction between advocacy and lobbying, and be aware of funds you've received that may not be used for lobbying.
Resources
Key Stakeholder Contact Tracker
It is important to track your relationship-building efforts with decision makers and other key contacts. This list allows you to document your interactions with decisions makers and can be customized with additional columns for other information to track.
Robert Wood Johnson Foundation Guidelines for Advocacy
This document defines what kinds of activities are considered lobbying; it was developed for grantees of the Robert Wood Johnson Foundation whose funds may not be used for lobbying.
Tips for Advocates: Influencing Lawmakers and Other Decision-Makers
The tips included in this fact sheet are intended to sharpen your skills when visiting or communicating with decision-makers.